Emily       Gahafer

Strategic Communication Practicum - Bellarmine University

​Spring 2016

 

Strategic Communication Practicum was a new class that the School of Communication at Bellarmine implemented this semester.  It is essentially a student marketing agency in which the students get the chance to do real world work for real world clients.  My classmates and I had the opportunity to work with four different clients:

 

• The Bellarmine University School of Communication

• The Bellarmine University Student Veterans' Association

• Kentucky Harvest

• The Bellarmine University Heritage Society

 

Each client had specific needs and requirements for which the class had to provide.  I was involved with three of the four clients throughout the course of the semester.  For the school of communication, the class had to create a name and brand for the student marketing agency itself.  I assisted in creating logos using Adobe InDesign and Illustrator and designing the website using Wordpress for this project. 

 

For the Veteran's Society project, the client needed the class to help plan, advertise, and execute a seminar series.  As part of the promotion for the event, I used InDesign and Illustrator to create a sticker design to hand out prior to the event.  

 

The Kentucky Harvest project was the most time-consuming project of the semester.  Kentucky Harvest, a food recovery organization in Kentuckiana, needed assistance completely rebranding the organization as well as creation of a capital campaign.  The class created new logos, a slogan, a two-part campaign, social media plan, website, public service announcements, and much more.  I created different logo options using InDesign and Illustrator, assisted in website development, worked with the rest of the class on campaign creation, created a new brochure using Microsoft Word, and collaborated with an artist to help create a mascot character for Kentucky Harvest.  

 

All of the details of each of these projects are mapped out on the NEXU website: